Our Team

Matt Knox


Matt Knox is Vice President of Operations for CriticalPoint Capital, joining the company following nearly two decades in senior leadership roles where he drove business strategy and operations along with strategic partnerships, public relations, sales management, and marketing functions. In his current role, Matt works to streamline operations and develop the ideal team to maximize return on investments. Prior to joining CriticalPoint, Matt held the role of President at the most respected name in physical education wear, Organized Sportswear - a portfolio company of CriticalPoint Capital.  CriticalPoint Capital combined Organized Sportswear with the market-leading custom spirit wear brand, My School Things, and Matt now serves as the President of the combined company. 

Prior to its acquisition in 2014, Matt acted as President of My School Things, a company that, under his management, became a leading provider of custom apparel and accessories for the K-12 education market. With his direction and oversight, the company not only survived but also thrived despite a declining global economy.

Matt’s career began in 1996 as partner of a custom apparel manufacturing company serving leading clientele including Disney. In 1999, he founded Stormforce Marketing and led operations for the next 14 years. What launched as an event merchandising company grew to expand into a firm that offered corporate promotional products, incentives, custom apparel, and small business marketing consultation.

Matt holds a Bachelor of Science degree in Business Administration with a focus on Entrepreneurship from the University of Southern California’s Marshall School of Business. A Dean’s Scholar, Matt was voted Top 10 Business Plan and runner-up as the USC Entrepreneur of the Year. Matt is current member of the Board of Directors for Rotary Club of Downey, past Vice President of the University of Southern California San Gabriel Valley Alumni Association, and past Chairman and member of the Board for Southeast L.A. County Workforce Investment Board

Phone: 310.321.4400